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How customer novelty seeking influences customer CSR perceptions
16 references·0 citing·44 second hop
How customer novelty seeking influences customer CSR perceptions (2015)How customer novelty seeking influences c…Communication And Persuasion (2017)Communication And PersuasionSocial Cognition: From Brains to Culture (2013)Social Cognition: From Brains…Small Business Champions for Corporate Social Responsibility (2006)Small Business Champions for …Corporate social responsibility communication: stakeholder information, response and involvement strategies (2006)Corporate social responsibili…Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs (2006)Building Corporate Associatio…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Corporate Social Responsibility Theories: Mapping the Territory (2004)Corporate Social Responsibili…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Does Doing Good Always Lead to Doing Better? 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries14,463 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2004Corporate Social Responsibility Theories: Mapping the Territory3,979 cited
  • 2017Communication And Persuasion2,240 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2013Social Cognition: From Brains to Culture1,742 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs

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1,593 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 2006Small Business Champions for Corporate Social Responsibility1,063 cited
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