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Global marketing management: A strategic perspective · Study

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ArticleGlobal marketing management: A strategic perspective

Unknown author1991

Article1991

Global marketing management: A strategic perspective

Unknown author

109 citations·0/0 files stored·Long Range Planning

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International Business and FDI Marketing and Advertising Strategies Business Strategies and Innovation

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1991The Experience Factor in Foreign Market Entry Behavior of Service Firms 2007An interpretive examination of the development of cultural sensitivity in international business 2000Antecedents of green purchases: a survey in China 2004Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects 2001Entrepreneurship and strategy in the international SME 1994Consumer Perception of Product Quality and the Country-of-Origin Effect 1 2005In search of “the vibe”: Creating effective international education partnerships 1999Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches

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Year1991

Typearticle

Published1991-06-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations109

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/0024-6301(91)90232-d

openalex_workW1577713500

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