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• 1991The Experience Factor in Foreign Market Entry Behavior of Service Firms895 cited
• 2007An interpretive examination of the development of cultural sensitivity in international business658 cited
• 2000Antecedents of green purchases: a survey in China582 cited
• 2004Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects531 cited
• 2001Entrepreneurship and strategy in the international SME506 cited
• 1994Consumer Perception of Product Quality and the Country-of-Origin Effect 1326 cited
• 2005In search of “the vibe”: Creating effective international education partnerships105 cited
• 1999Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches100 cited
• 2000National marketing strategies in international travel and tourism93 cited
• 1996On the way towards developing a global screening model56 cited
• 2004Environmental and Market Changes Driving Strategic Planning in Media Firms42 cited
• 2014Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech Republic39 cited
• 1994Linking operation mode diversity and IHRM28 cited
• 1997Firm orientation and strategy under regional market integration: A study of Canadian firms