The Strategy Concept and Process: A Pragmatic Approach

Abstract

I. STRATEGY AND PROCESS. 1. The Concept of Strategy and the Strategy Formation Process. 2. A Formal Strategic Planning Process. II. BUSINESS STRATEGY. 3. Business Strategy: The Core Concepts. 4. The Mission of the Business. 5. Environmental Scan at the Business Level. 6. Internal Scrutiny at the Business Level. 7. The Formulation of the Business Strategy. 8. Strategic and Economic Evaluation of the Merits of a Strategy. III. CORPORATE STRATEGY. 9. Corporate Strategy: The Core Concepts. 10. Environmental Scan at the Corporate Level. 11. The Mission of the Firm. 12. Business Segmentation. 13. Horizontal Strategy. 14. Vertical Integration. 15. Corporate Philosophy. 16. Strategic Posture of the Firm. 17. Resource Allocation and Portfolio Management. IV. FUNCTIONAL STRATEGY. 18. Functional Strategy: The Core Concepts. 19. Human Resource Strategy. 20. Technology Strategy. 21. Manufacturing Strategy. Glossary. References. Index.

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