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Projective techniques for brand image research

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References

1997Dimensions of Brand Personality5,056 cited
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1995Principles of Corporate Communication767 cited
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2010Projective techniques in consumer research359 cited
2005Projective Techniques in Market Research: Valueless Subjectivity or Insightful Reality? A Look at the Evidence for the Usefulness, Reliability and Validity of Projective Techniques in Market Research136 cited
2000Using Projective Techniques in Education Research130 cited

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2012Brand Image: Past, Present and Future

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