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Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems · Study

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ArticleCustomer-Centric Strategic Planning: Integrating CRM in Online Business Systems

Cälin Gurǎu2003

Article2003

Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems

Cälin Gurǎu · Ashok Ranchhod · Ray Hackney

59 citations·0/0 files stored·Information Technology and Management

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Corporate Governance and Management Information Technology Governance and Strategy ERP Systems Implementation and Impact

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1998Internet Marketing 1995Customer profitability analysis:2002Measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability 1998E-Shock

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2019A Framework for Analytical CRM Assessments Challenges and Recommendations 2016Unpicking antecedents of CRM adoption: a two-stage model 2017Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context 2006The Impact of Business to Consumer E-Commerce on Organizational Structure, Brand Architecture, IT Structure, and their Interrelations 2016Applying decision tree models to SMEs: A statistics-based model for customer relationship management

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Year2003

Typearticle

Published2003-04-01

VenueInformation Technology and Management

ISSN-L1385-951X

Languageen

Citations59

Files0 public / 0

ShelfCorporate Governance and Management

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doi10.1023/a:1022902412594

openalex_workW1579342998

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