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Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems

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References

1998Internet Marketing372 cited
1995Customer profitability analysis:122 cited
2002Measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability49 cited
1998E-Shock19 cited

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2016Applying decision tree models to SMEs: A statistics-based model for customer relationship management14 cited

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