Chapter2008

Models of Customer Value

19 citations0/0 files storedInternational series in management science/operations research/International series in operations research & management science

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

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1969A New Product Growth for Model Consumer Durables 1990Zero defections: quality comes to services.1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 1976A New Product Growth Model for Consumer Durables 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics 1995Why Satisfied Customers Defect 1993Customer satisfaction, customer retention, and market share 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy

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