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On Data Mining for Direct Marketing

2 references·3 citing·17 second hop

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References

1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
1998Data mining for direct marketing: problems and solutions658 cited

Cited by

2012A Data Mining-Based Response Model for Target Selection in Direct Marketing26 cited
2019Bank Marketing Data Mining using CRISP-DM Approach18 cited
2011Data Mining For Customer Relationship Management12 cited

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