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On Data Mining for Direct Marketing · Study

WorkOn Data Mining for Direct Marketing

Chuangxin Ou2007

Work2007

On Data Mining for Direct Marketing

Chuangxin Ou · Chunnian Liu · Jiajing Huang · Ning Zhong

32 citations·0/0 files stored·Springer eBooks

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Customer churn and segmentation Data Mining and Machine Learning Applications Information Retrieval and Data Mining

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1997Market Segmentation: Conceptual and Methodological Foundations 1998Data mining for direct marketing: problems and solutions

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2012A Data Mining-Based Response Model for Target Selection in Direct Marketing 2019Bank Marketing Data Mining using CRISP-DM Approach 2011Data Mining For Customer Relationship Management

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Year2007

Typeother

Published2007-07-21

VenueSpringer eBooks

Languageen

Citations32

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/3-540-39205-x_83

openalex_workW1579544867

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