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Data Mining for Targeted Marketing · Study

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ChapterData Mining for Targeted Marketing

Ning Zhong2004

Chapter2004

Data Mining for Targeted Marketing

Ning Zhong · Yiyu Y. Yao · Chunnian Liu · Jiajin Huang · Chuangxin Ou

20 citations·0/0 files stored·Springer eBooks

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Customer churn and segmentation Data Mining and Machine Learning Applications Information Retrieval and Data Mining

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References

1997Market Segmentation: Conceptual and Methodological Foundations 1998Data mining for direct marketing: problems and solutions 1974Seven independence concepts and continuous multiattribute utility functions 2002Data Warehousing And Business Intelligence For e-Commerce 2002Neural Networks for Target Selection in Direct Marketing 2002USING MARKET VALUE FUNCTIONS FOR TARGETED MARKETING DATA MINING

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2007On Data Mining for Direct Marketingother · 2 shared references 2013Data Mining Framework for Direct Marketing: A Case Study of Bank Marketingarticle · 2 shared references 2004Mining customer value: from association rules to direct marketingother · 2 shared references 2006INFLUENTIAL MARKETING: A NEW DIRECT MARKETING STRATEGY ADDRESSING THE EXISTENCE OF VOLUNTARY BUYERSarticle · 2 shared references 2001Discrete Choice Methods with Simulationbook · 1 shared reference 2016Testing measurement invariance of composites using partial least squaresarticle · 1 shared reference

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Year2004

Typechapter

Published2004-01-01

VenueSpringer eBooks

Languageen

Citations20

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-3-662-07952-2_6

openalex_workW57327068

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