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Data Mining for Targeted Marketing
6 references·0 citing·18 second hop
Data Mining for Targeted Marketing (2004)Data Mining for Targeted MarketingUSING MARKET VALUE FUNCTIONS FOR TARGETED MARKETING DATA MINING (2002)USING MARKET VALUE FUNCTIONS …Neural Networks for Target Selection in Direct Marketing (2002)Neural Networks for Target Se…Data Warehousing And Business Intelligence For e-Commerce (2002)Data Warehousing And Business…Data mining for direct marketing: problems and solutions (1998)Data mining for direct market…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Seven independence concepts and continuous multiattribute utility functions (1974)Seven independence concepts a…Theory of Games and Economic Behavior (1945)Theory of Games and Economic Behavior (1946)Analysis of Preference Dependencies among Objectives (1981)Generic utility theory: Measurement foundations and applications in multiattribute utility theory (1988)The Zero-Condition: A Simplifying Assumption in QALY Measurement and Multiattribute Utility (1998)Games and Decisions (2015)Optimal Selection for Direct Mail (1995)Applying neural computing to target marketing (1997)Direct marketing modeling with CART and CHAID (1997)Artificial neural networks, classification trees and regression: Which method for which customer base? (2004)Mining customer value: from association rules to direct marketing (2004)Data Mining Framework for Direct Marketing: A Case Study of Bank Marketing (2013)Handling class imbalance in customer churn prediction (2008)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Credit Risk Analysis Using Machine and Deep Learning Models (2018)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)
this work references cited by second hop

References

  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1998Data mining for direct marketing: problems and solutions658 cited
  • 1974Seven independence concepts and continuous multiattribute utility functions95 cited
  • 2002Data Warehousing And Business Intelligence For e-Commerce34 cited
  • 2002Neural Networks for Target Selection in Direct Marketing31 cited
  • 2002USING MARKET VALUE FUNCTIONS FOR TARGETED MARKETING DATA MINING31 cited

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