Wine, Food, and Tourism Marketing

C. Michael Hall

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Wine Industry and Tourism Diverse Aspects of Tourism Research Culinary Culture and Tourism

Abstract

* Preface * Non-Resident Wine Tourist Markets: Implications for British Columbia's Emerging Wine Tourism Industry * The Organization of Wine Tourism in France: The Involvement of the French Public Sector * Cider and the Marketing of the Tourism Experience in Somerset, England: Three Case Studies * Positioning an Emerging Wine Route in the Niagara Region: Understanding the Wine Tourism Market and Its Implications for Marketing * An Analysis of Regional Positioning and Its Associated Food Images in French Tourism Regional Brochures * The Role of Local and Regional Food in Destination Marketing: A South African Situation Analysis * Wine and Tourism at the Fairest Cape: Post-Apartheid Trends in Western Cape Province and Stellenbosch * Policy, Support and Promotion for Food-Related Tourism Initiatives: A Marketing Approach to Regional Development * Seasonality in New Zealand Winery Visitation: An Issue of Demand and Supply * Index * Reference Notes Included

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