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Personal Selling: Function, Theory, and Practice · Study

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ArticlePersonal Selling: Function, Theory, and Practice

R. Wayne Mondy1988

Article1988

Personal Selling: Function, Theory, and Practice

R. Wayne Mondy · Shane R. Premeaux · Jim Young

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Employee Performance and Motivation

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1998Communication in the salesperson/customer dyad: an empirical investigation

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Year1988

Typearticle

Published1988-10-01

Languageen

Citations12

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ShelfMarketing and Advertising Strategies

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openalex_workW1579755811

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