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Personal Selling: Function, Theory, and Practice
0 references·1 citing·3 second hop
Personal Selling: Function, Theory, and Practice (1988)Personal Selling: Function, Theory, and P…Communication in the salesperson/customer dyad: an empirical investigation (1998)Communication in the salesper…Coefficient Alpha and the Internal Structure of Tests (1951)The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)The Determinants of Salesperson Performance: A Meta-Analysis (1985)
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  • 1998Communication in the salesperson/customer dyad: an empirical investigation26 cited

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