References

• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1980Toward a positive theory of consumer choice5,574 cited
• 2013Choices, Values, and Frames5,320 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 1985The psychology of sunk cost2,579 cited
• 2002Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior1,611 cited
• 1993Reason-based choice1,454 cited
• 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
• 2001Emotional distress regulation takes precedence over impulse control: If you feel bad, do it!1,359 cited
• 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
• 2005Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods1,069 cited
• 2006Licensing Effect in Consumer Choice966 cited
• 2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards835 cited
• 1996Mental Budgeting and Consumer Decisions755 cited
• 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited