Article2006

Stock Price Reactions to Public TV Programs on Listed Japanese Companies

26 citations0/0 files storedRePEc: Research Papers in Economics

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Financial Markets and Investment Strategies Corporate Finance and Governance Financial Analysis and Corporate Governance

Abstract

This paper investigates stock price reactions to Japan's popular TV program "Project X, " which was broadcast on NHK between 2000 and 2005. By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.

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1987A Simple Model of Capital Market Equilibrium with Incomplete Information 1997Event Studies in Economics and Finance 2005All that Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors 2001Contagious Speculation and a Cure for Cancer: A Nonevent that Made Stock Prices Soar 2005Can Companies Influence Investor Behaviour through Advertising? Super Bowl Commercials and Stock Returns

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