Growth and Preservation-Oriented Communication Behaviour

Stuart H. Surlin · George Constaris

1 citations0/0 files storedCanadian Journal of Communication

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Human Behavior and Motivation Motivation and Self-Concept in Sports Communication Studies and Media

Abstract

Maslow's humanistic theory of self-actualization (1954) is a cognitively-based theory which states that we are purposively attempting to reach our maximum levels of achievement, i.e., be the best that we can be. The question arises as to how one goes about reaching one's greatest potential of self-actualization through communication behaviour.

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1966Generalized expectancies for internal versus external control of reinforcement.1997Motivation and Personality 1993Motivation and personality 1959On The Meaning of Alienation 1972An Approach to Communication Theory: Toward Consensus on Rules 1981The TV ritual : worship at the video altar 1979Televised Sports and Political Values 1982A RULES APPROACH TO THE STUDY OF TELEVISION AND SOCIETY

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