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A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012
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A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012 (2013)A Research Agenda for Online Advertising:…Polarizing publics in Twitter through organic targeting tactics of political incivility (2023)Polarizing publics in Twitter…Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns (2023)Facebook as a Political Marke…Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns (2019)Privacy concerns, internal po…Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment (2019)Mobilizing Millennial Voters …An Economic Theory of Democracy. (1958)Digital Natives, Digital Immigrants Part 1 (2001)Social Influence: Compliance and Conformity (2004)Data Ops, Objectivity, and Outsiders: Journalistic Coverage of Data Campaigning (2020)Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions (2023)On or off topic? Understanding the effects of issue-related political targeted ads (2023)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Echo chamber: Rush Limbaugh and the conservative media establishment (2009)Affect, Not Ideology (2012)The Origins and Consequences of Affective Polarization in the United States (2018)Liberation Technology (2010)Democracy’s Fourth Wave? (2013)The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election (2018)In the Web of the Parties: Local Politicians on Facebook in Hungary (2023)The Long-Range Character Assassination Machine: The Role of Megafon’s Astroturf Influencers in the 2022 Pro-Government Campaign in Hungary (2025)Yerel Seçim Sürecinde Siyasal Partilerin Politik İletişim Stratejileri: Politik Reklam Söylemleri Üzerine Bir Analiz (2025)
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  • 2019Mobilizing Millennial Voters with Targeted Internet Advertisements: A Field Experiment97 cited
  • 2023Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns13 cited
  • 2023Polarizing publics in Twitter through organic targeting tactics of political incivility9 cited
  • 2019Privacy concerns, internal political efficacy, intrusiveness, and voter resistance to the acceptance of political mobile marketing campaigns8 cited

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