Methods for the Design and Administration of Web-based Surveys

Titus Schleyer · Jane L. Forrest

304 citations0/0 files storedJournal of the American Medical Informatics Association

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Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques Focus Groups and Qualitative Methods

Abstract

This paper describes the design, development, and administration of a Web-based survey to determine the use of the Internet in clinical practice by 450 dental professionals. The survey blended principles of a controlled mail survey with data collection through a Web-based database application. The survey was implemented as a series of simple HTML pages and tested with a wide variety of operating environments. The response rate was 74.2 percent. Eighty-four percent of the participants completed the Web-based survey, and 16 percent used e-mail or fax. Problems identified during survey administration included incompatibilities/technical problems, usability problems, and a programming error. The cost of the Web-based survey was 38 percent less than that of an equivalent mail survey. A general formula for calculating breakeven points between electronic and hardcopy surveys is presented. Web-based surveys can significantly reduce turnaround time and cost compared with mail surveys and may enhance survey item completion rates.

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1990Survey Errors and Survey Costs.1979Mail and Telephone Surveys 1963Accounting Principles

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2003Comparison of E-mail, Fax, and Postal Surveys of Pediatricians 2000When to Use Web-based Surveys 2002Mode effects for collecting alcohol and other drug use data: Web and U.S. mail.2013Surveying Clinicians by Web 2006Feasibility of Using Web-based Questionnaires in Large Population-based Epidemiological Studies 2016Incentive and Reminder Strategies to Improve Response Rate for Internet-Based Physician Surveys: A Randomized Experiment 2011Thirty years of research on tourism and hospitality management in China: A review and analysis of journal publications 2010An overview of Internet-based surveys in hospitality and tourism journals

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