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Bridging the academic/practitioner divide in marketing
16 references·5 citing·47 second hop
Bridging the academic/practitioner divide in marketing (2006)Bridging the academic/practitioner divide…Refocusing marketing to reflect practice (2004)Refocusing marketing to refle…The future of relationship marketing (2002)The future of relationship ma…Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course? (2002)Do Academics and Practitioner…Critical Reflection in the Marketing Curriculum (2002)Critical Reflection in the Ma…A Professional School Approach to Marketing Education (2002)A Professional School Approac…Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm (2001)Integrating Information Techn…Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions (2001)Integrating Business Technolo…Undergraduate Business Internships and Career Success: Are They Related? (2000)Undergraduate Business Intern…Handbook of relationship marketing (2000)Handbook of relationship mark…Handbook of Relationship Marketing (2000)Handbook of Relationship Mark…Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated (1999)Marketing Education in the Ye…What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions (1998)What Skills are Most Importan…Meeting the Challenges to Undergraduate Marketing Education (1997)Meeting the Challenges to Und…The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era. (1995)The End of Work: The Decline …Integrating Skills and Content Knowledge in the Marketing Curriculum (1995)Integrating Skills and Conten…Management education and development : drift or thrust into the 21st century? (1988)Management education and deve…From the Field and Into the Classroom (2011)From the Field and Into the C…Cross-Border Student Collaborations: Opportunities for Videoconferencing (2011)Cross-Border Student Collabor…Marketing perceptions and business performance (2009)Marketing perceptions and bus…Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project (2008)Breaking the MBA Delivery Mou…Academia marketing myopia and the cult of the PhD (2007)Academia marketing myopia and…A Generic Concept of Marketing (1972)Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands (1999)Lessons learned from performance management systems implementations (2009)An examination of the effects of virtual experiential marketing on online customer intentions and loyalty (2010)The Practice of Management (2012)“If I was going to die I should at least be having fun”: Travel blogs, meaning and tourist experience (2015)International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)The One to One Future: Building Relationships One Customer at a Time (1995)The Antecedents and Consequences of Customer-Centric Marketing (2000)Consumer reactance against loyalty programs (2007)CRM literature: conceptual and functional insights by keyword analysis (2009)Relationship Marketing and Social Media in Sport (2013)Content Analysis: A Technique for Systematic Inference from Communications. By Thomas F. Carney. (Winnipeg, Canada: University of Manitoba Press, 1972. Pp. 343. $11.00) (1974)Basic Content Analysis (1986)Marketing management: analysis. planning. implementation and control (2000)Academic Performance of College Students: Influence of Time Spent Studying and Working (2006)The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model (2007)Increasing Student Engagement Using Asynchronous Learning (2015)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Reflecting on Reflection: Scale Extension and a Comparison of Undergraduate Business Students in the United States and the United Kingdom (2006)Enhancing Reflection Skills Through Learning Portfolios: An Empirical Test (2009)Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice (2010)Advances in Consumer Research (2025)International Business Education: A Corporate View (1989)Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions (1990)Corporate America′s Quest for an Ideal MBA (1994)The Development of Competent Marketing Professionals (2009)Employability Skills in Higher Education and the Case of Greece (2015)Employability skills for future marketing professionals (2019)Statistics for experimenters. An introduction to design, data analysis, and model building. (1978)Statistics for Experimenters: An Introduction to Design, Data Analysis, and Model Building (1979)Effects of business internships on job marketability: the employers' perspective (2010)Ethnic Discrimination in Germany’s Labour Market: A Field Experiment (2011)An exploratory study of factors affecting undergraduate employability (2013)The age of extremes: Concentrated affluence and poverty in the twenty-first century (1996)Ties that Bind (1998)Community, Citizenship, and the third Way (2000)The Parochial Dinosaur: Organizational Science in a Global Context (1991)Across the Great Divide: Knowledge Creation and Transfer Between Practitioners and Academics (2001)Bad Management Theories Are Destroying Good Management Practices (2005)Evolving Relationship Marketing into a Discipline (2002)Deviant Customer Behavior: An Exploration of Frontline Employee Tactics (2006)Does relationship marketing improve customer relationship satisfaction and loyalty? (2006)The role of multichannel integration in customer relationship management (2004)Power to all our friends? Living with imbalance in supplier–retailer relationships (2005)The roles of brand community and community engagement in building brand trust on social media (2014)
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References

  • 1988Management education and development : drift or thrust into the 21st century?1,130 cited
  • 1995The End of Work: The Decline of the Global Labor Force and the Dawn of the Post-Market Era.1,042 cited
  • 2000Undergraduate Business Internships and Career Success: Are They Related?516 cited
  • 2000Handbook of relationship marketing380 cited
  • 2000Handbook of Relationship Marketing341 cited
  • 2002The future of relationship marketing179 cited
  • 1999Marketing Education in the Year 2000: Changes Observed and Challenges Anticipated158 cited
  • 2004Refocusing marketing to reflect practice144 cited
  • 1998What Skills are Most Important? A Comparison of Employer, Student, and Staff Perceptions126 cited
  • 2002Critical Reflection in the Marketing Curriculum108 cited
  • 1997Meeting the Challenges to Undergraduate Marketing Education97 cited
  • 2002A Professional School Approach to Marketing Education91 cited
  • 1995Integrating Skills and Content Knowledge in the Marketing Curriculum88 cited
  • 2001Integrating Information Technology into the Marketing Curriculum: A Pragmatic Paradigm85 cited
  • 2001Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions

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71 cited
  • 2002Do Academics and Practitioners agree on What and How to Teach the Undergraduate Marketing Research Course?68 cited
  • Cited by

    • 2008Breaking the MBA Delivery Mould: A Virtual International Multi-Group MBA/Practitioner Collaborative Project19 cited
    • 2009Marketing perceptions and business performance17 cited
    • 2007Academia marketing myopia and the cult of the PhD13 cited
    • 2011Cross-Border Student Collaborations: Opportunities for Videoconferencing11 cited
    • 2011From the Field and Into the Classroom8 cited