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Corporate Brand Building at Shell-Mex Ltd in the Interwar Period
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References

  • 1991Managing Brand Equity7,170 cited
  • 1995Building Strong Brands4,440 cited
  • 2002The Organization Man1,743 cited
  • 1999Creating the corporate soul: the rise of public relations and corporate imagery in American big business261 cited
  • 1982Advertising in Britain: A History186 cited
  • 1997Against ‘Englishness’: English Culture and the Limits to Rural Nostalgia, 1850–1940174 cited
  • 1992The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation162 cited
  • 1990Film and reform: John Grierson and the documentary film movement141 cited
  • 1990A Culture for Democracy: Mass Communication and the Cultivated Mind in Britain between the Wars.141 cited
  • 2008The English national character: the history of an idea from Edmund Burke to Tony Blair138 cited
  • 2000Internal Marketing: Directions for Management128 cited
  • 1999New perspectives on the history of products, firms, marketing, and consumers in Britain and the United States since the mid‐nineteenth century 1115 cited
  • 1991The ideologies of class: social relations in Britain, 1880-1950106 cited
  • 1995Rowntree and the Marketing Revolution, 1862-1969.94 cited
  • 2000Advertising consumer goods in nineteenth‐centuary Britain: reinterpretations

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91 cited
  • 1995Adding Value: Brands and Marketing in Food and Drink.84 cited
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