Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future

Lars Thøger Christensen, Joep Cornelissen

Management Communication Quarterly· 2010-12-13· article· 251 citationsclosed

Communication Studies and Media Public Relations and Crisis Communication Corporate Identity and Reputation

Abstract

The theory and practice of corporate communication is usually driven by other disciplinary concerns than the field of organizational communication. However, its particular mind-set focusing on wholeness and consistency in corporate messages increasingly influence the domain of contemporary organizational communication as well. We provide a formative and critical review of research on corporate communication as a platform for highlighting crucial intersections with select research traditions in organizational communication to argue for a greater integration between these two areas of research. Following this review, we relax the assumptions underlying traditional corporate communication research and show how these dimensions interact in organizational and communication analysis, thus, demonstrating the potential for a greater cross-fertilization between the two areas of research. This cross-fertilization, as we will illustrate, enriches the theorization of corporate and organizational communication and may better link micro- and macro level analyses.

Cite this

Lars Thøger Christensen, Joep Cornelissen (2010). Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future. Management Communication Quarterly. https://doi.org/10.1177/0893318910390194

@article{thger2010bridging,
  title  = {Bridging Corporate and Organizational Communication: Review, Development and a Look to the Future},
  author = {Christensen, Lars Thøger and Cornelissen, Joep},
  year   = {2010},
  journal = {Management Communication Quarterly},
  doi    = {10.1177/0893318910390194}
}

Citations in this library

Stored only when both papers are in the corpus — 251 citations exist upstream.

References

1977Institutionalized Organizations: Formal Structure as Myth and Ceremony

1984The Constitution of Society. Outline of the Theory of Structuration

1987Women, Fire, and Dangerous Things

1979The Social Psychology of Organizations.

1969The social psychology of organizing

1976Educational Organizations as Loosely Coupled Systems

2005Organizing and the Process of Sensemaking

1995Constructions: A Construction Grammar Approach to Argument Structure

Cited by

2017Social Media and the Formation of Organizational Reputation

2016Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges

2013The Construction of Corporate Social Responsibility in Network Societies: A Communication View

2015Fluidity, Identity, and Organizationality: The Communicative Constitution of Anonymous

2019“God at Work”: Engaging Central and Incompatible Institutional Logics through Elastic Hybridity

2018The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)