Emergent E-commerce in agriculture.

Abstract

Rolf A.E. Mueller is a professor of Agricultural Economics at the University of Kiel, Kiel, Germany. He thanks Nicolai V. Kuminoff and Daniel A. Sumner for assistance and suggestions. E-commerce redefines the rules of doing business, its future is spectacular, those who embrace it early will be the winners but the hesitant will be obliterated. This is what New Economy pundits kept telling us while share prices of dot.coms soared. When stock prices dropped sharply in April, 2000, some of the fun was over but that did not spell the end of e-commerce.

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