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La evolución del discurso racional al discurso emocional en El Sol. El Festival Iberoamericano de la Comunicación Publicitaria (1988-1998-2008).
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La evolución del discurso racional al discurso emocional en El Sol. El Festival Iberoamericano de la Comunicación Publicitaria (1988-1998-2008). (2010)La evolución del discurso racional al dis…The end of advertising as we know it (2003)The end of advertising as we …O customer, where art thou? (2004)The importance of creative match in television sponsorship (2005)The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective (2014)
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