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ArticleO customer, where art thou?

Stephen W. Brown III2004

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Articlegreen2004

O customer, where art thou?

Stephen W. Brown III

26 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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References

2012The Practice of Management 2013The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail 1985Influence : science and practice 1995Subcultures of Consumption: An Ethnography of the New Bikers 2009Good to Great - (Why Some Companies Make the Leap and others Don't)2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding 2001Leading the revolution 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

Cited by

2008YouTube: an opportunity for consumer narrative analysis?2014‘Mum, can I play on the internet?’2006Fail better! Samuel Beckett's secrets of business and branding success 2014CCT applied research and the limits of consumers’ heroicisation 2008Writing Russell Belk: excess all areas 2008The impact of an artist's authentic identity on fashion brands in fashion design and art collaborations

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Year2004

Typearticle

Published2004-06-25

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0007-6813(04)00049-7

openalex_workW1990222751

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