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Stephen W. Brown III · Study
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Author
Stephen W. Brown III
68 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0002-5152-1696
Works
60 shown
What’s the story, allegory?
Consumption Markets & Culture
·
2021
·
3 authors
·
Open access
12
citations
Once Upon a Theory: Editorial Introduction to Expressions of Interest
Marketing Theory
·
2020
·
2 authors
·
editorial
·
Open access
16
citations
An embodied approach to consumer experiences: the Hollister brandscape
European Journal of Marketing
·
2019
·
3 authors
·
Open access
57
citations
Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
Journal of Marketing
·
2013
·
4 authors
321
citations
Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
Journal of Consumer Research
·
2013
·
3 authors
·
Open access
100
citations
Service Recovery: Research Insights and Practices
Sage eBooks
·
2012
·
2 authors
·
chapter
90
citations
Shaping, organizing, and rethinking service innovation: a multidimensional framework
Journal of service management
·
2012
·
5 authors
·
Open access
196
citations
The secret to true service innovation
Business Horizons
·
2012
·
3 authors
75
citations
Customer positivity and participation in services: an empirical test in a health care context
Journal of the Academy of Marketing Science
·
2012
·
4 authors
·
Open access
311
citations
Harry Potter and the Fandom Menace
Routledge eBooks
·
2012
·
1 author
·
chapter
14
citations
Animal crackers: making progress on The Penguin's Progress
Consumption Markets & Culture
·
2011
·
1 author
6
citations
Paradigms in service research
Journal of service management
·
2011
·
4 authors
95
citations
And then we come to the brand: academic insights from international bestsellers
Arts Marketing An International Journal
·
2011
·
1 author
·
Open access
6
citations
Where the wild brands are: some thoughts on anthropomorphic marketing
The Marketing Review
·
2010
·
1 author
·
Open access
119
citations
Selling stories: Harry Potter and the marketing plot
Psychology and Marketing
·
2010
·
2 authors
·
Open access
65
citations
Moving Forward and Making a Difference: Research Priorities for the Science of Service
Journal of Service Research
·
2010
·
8 authors
1,545
citations
Offshore Outsourcing of Services
Journal of Service Research
·
2009
·
3 authors
54
citations
Manufacturers forming successful complex business services
International Journal of Service Industry Management
·
2008
·
2 authors
143
citations
Service-Logic Innovations: How to Innovate Customers, Not Products
California Management Review
·
2008
·
3 authors
189
citations
The service imperative
Business Horizons
·
2008
·
2 authors
186
citations
No intente hacer esto en otro país
Harvard business review
·
2008
·
1 author
131
citations
Are we nearly there yet? On the retro-dominant logic of marketing
Marketing Theory
·
2007
·
1 author
79
citations
An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic
Journal of the Academy of Marketing Science
·
2007
·
3 authors
319
citations
No Tale, No Sale: A Novel Approach to Marketing Communication
The Marketing Review
·
2005
·
2 authors
·
Open access
17
citations
Service Customization Through Employee Adaptiveness
Journal of Service Research
·
2005
·
4 authors
426
citations
Science, serendipity and the contemporary marketing condition
European Journal of Marketing
·
2005
·
1 author
56
citations
The Center Cannot Hold: Consuming the Utopian Marketplace: Figure 1
Journal of Consumer Research
·
2005
·
2 authors
182
citations
Forming Successful Business-to-Business Services in Goods-Dominant Firms
Journal of Service Research
·
2005
·
2 authors
427
citations
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Journal of Marketing
·
2005
·
4 authors
1,740
citations
Customer-oriented boundary-spanning behaviors: Test of a social exchange model of antecedents
Journal of Retailing
·
2005
·
3 authors
216
citations
Writing Marketing: Literary Lessons from Academic Authorities
SAGE Publications Ltd eBooks
·
2005
·
1 author
·
book
47
citations
Role Stressors and Customer-Oriented Boundary-Spanning Behaviors in Service Organizations
Journal of the Academy of Marketing Science
·
2003
·
2 authors
395
citations
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Journal of Marketing
·
2003
·
3 authors
1,418
citations
Sell Me the Old, Old Story: Retromarketing Management and the Art of Brand Revival
Journal of Customer Behaviour
·
2003
·
3 authors
86
citations
Client Co-Production in Knowledge-Intensive Business Services
California Management Review
·
2002
·
4 authors
741
citations
Who moved my Muggle? Harry Potter and the marketing imaginarium
Marketing Intelligence & Planning
·
2002
·
1 author
·
Open access
9
citations
Torment Your Customers (They'll Love It)
SSRN Electronic Journal
·
2001
·
1 author
·
preprint
·
Open access
95
citations
Generating positive word‐of‐mouth communication through customer‐employee relationships
International Journal of Service Industry Management
·
2001
·
3 authors
506
citations
Art or Science? Fifty Years of Marketing Debate
The Marketing Review
·
2001
·
1 author
67
citations
Always Historicize!
Marketing Theory
·
2001
·
3 authors
45
citations
Marketing – The Retro Revolution
SAGE Publications Ltd eBooks
·
2001
·
1 author
·
book
197
citations
Retro‐marketing: yesterday’s tomorrows, today!
Marketing Intelligence & Planning
·
1999
·
1 author
·
Open access
145
citations
The loyalty ripple effect
International Journal of Service Industry Management
·
1999
·
2 authors
273
citations
Marketing and Literature: The Anxiety of Academic Influence
Journal of Marketing
·
1999
·
1 author
87
citations
Service quality : multidisciplinary and multinational perspectives
·
1998
·
1 author
244
citations
Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing
Journal of Marketing
·
1998
·
3 authors
2,718
citations
Recovering and Learning from Service Failure
Sloan management review
·
1998
·
2 authors
727
citations
Marketing science in a postmodern world: introduction to the special issue
European Journal of Marketing
·
1997
·
1 author
·
editorial
50
citations
Contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors
Journal of Retailing
·
1997
·
2 authors
948
citations
Service recovery: its value and limitations as a retail strategy
International Journal of Service Industry Management
·
1996
·
3 authors
197
citations
Art or science?: Fifty years of marketing debate 1
Journal of Marketing Management
·
1996
·
1 author
112
citations
I hate shopping! An introspective perspective
International Journal of Retail & Distribution Management
·
1996
·
2 authors
·
Open access
74
citations
Postmodern Marketing Research: No Representation without Taxation
Market Research Society Journal
·
1995
·
1 author
51
citations
Service expectations: the consumer versus the provider
International Journal of Service Industry Management
·
1995
·
3 authors
96
citations
Life begins at 40?
Marketing Intelligence & Planning
·
1995
·
1 author
61
citations
Retail Location at the Micro-Scale: Inventory and Prospect
Service Industries Journal
·
1994
·
1 author
67
citations
Marketing as Multiplex: Screening Postmodernism
European Journal of Marketing
·
1994
·
1 author
77
citations
The Development and Emergence of Services Marketing Thought
International Journal of Service Industry Management
·
1994
·
3 authors
·
Open access
281
citations
Consumer satisfaction and perceived quality: Complementary or divergent constructs?
Journal of Applied Psychology
·
1994
·
3 authors
719
citations
Postmodern Marketing?
European Journal of Marketing
·
1993
·
1 author
152
citations