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Are we nearly there yet? On the retro-dominant logic of marketing · Study

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ArticleAre we nearly there yet? On the retro-dominant logic of marketing

Stephen W. Brown III2007

Article2007

Are we nearly there yet? On the retro-dominant logic of marketing

Stephen W. Brown III

79 citations·0/0 files stored·Marketing Theory

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Marketing and Advertising Strategies American History and Culture Management and Organizational Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 79 citations exist upstream.

References

2003Evolving to a New Dominant Logic for Marketing 2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions 1980Yearning for Yesterday: A Sociology of Nostalgia.2003Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning 2006Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing 1978Marxism and Literature 1960The Marketing Revolution 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development

Cited by

2011Place Attachment and Tourism Marketing: Investigating International Tourists in Singapore 2015Towards a service-dominant approach to social marketing 2011Strategic relationship management and service brand marketing 2017Against the implicit politics of service-dominant logic 2015I may be a twin but I’m one of a kind 2009Academic brands and their impact on scientific endeavour: The case of business market research and researchers 2009Modeling strategic management for cause‐related marketing 2016Sanctioning value

Details

Year2007

Typearticle

Published2007-09-01

VenueMarketing Theory

ISSN-L1470-5931

Languageen

Citations79

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1177/1470593107080348

openalex_workW2033926147

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