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The secret to true service innovation · Study

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ArticleThe secret to true service innovation

Lance A. Bettencourt2012

Article2012

The secret to true service innovation

Lance A. Bettencourt · Stephen W. Brown III · Nancy J. Sirianni

75 citations·0/0 files stored·Business Horizons

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Service and Product Innovation Customer Service Quality and Loyalty Business Strategies and Innovation

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References

2003Evolving to a New Dominant Logic for Marketing 2008Service Blueprinting: A Practical Technique for Service Innovation 2003The New Frontier of Experience Innovation 2002Turn customer input into innovation.2006Creating new markets through service innovation 2005Forming Successful Business-to-Business Services in Goods-Dominant Firms 2005Scanning the periphery.2008Service-Logic Innovations: How to Innovate Customers, Not Products

Cited by

2018Enhancing Education for Sustainable Development in Environmental University Programmes: A Co-Creation Approach 2016Measuring Service Innovation Performance through Team Culture and Knowledge Sharing Behaviour in Hotel Services: A PLS Approach 2016Matching demanders and suppliers in knowledge service: A method based on fuzzy axiomatic design 2021A customer-centric five actor model for sustainability and service innovation 2021The Business Process Design Space for exploring process redesign alternatives

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2017A scaling up framework for innovative service ecosystems: lessons from Eataly and KidZaniaarticle · 4 shared references 2012Service Business Development: Strategies for Value Creation in Manufacturing Firmsbook · 4 shared references 2022Bringing together the whats and hows in the service innovation literature: An integrative frameworkarticle · 4 shared references 2018The Moderating Role of Tangibility in Synchronous Innovation in Servicesarticle · 4 shared references 2016Understanding Customer Experience Throughout the Customer Journeyarticle · 3 shared references 2012Customer experience modeling: from customer experience to service designarticle · 3 shared references

Details

Year2012

Typearticle

Published2012-09-27

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations75

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/j.bushor.2012.09.001

openalex_workW2015378042

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2017

Operationalisation of service innovation: a systems thinking approach

2014Using a hybrid method to evaluate service innovation in the hotel industry

2021The Five Diamond Method for Explorative Business Process Management