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Art or Science? Fifty Years of Marketing Debate · Study

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ArticleArt or Science? Fifty Years of Marketing Debate

Stephen W. Brown III2001

Article2001

Art or Science? Fifty Years of Marketing Debate

Stephen W. Brown III

67 citations·0/0 files stored·The Marketing Review

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Marketing and Advertising Strategies American History and Culture Management Theory and Practice

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References

2008Philosophy and the Mirror of Nature 1995Liberatory Postmodernism and the Reenchantment of Consumption 1986Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria 1983"Paradigms Lost": On Theory and Method in Research in Marketing 1988Science, the very idea 1976The Nature and Scope of Marketing 1994The golem: what everyone should know about science 1990Marketing Theory: Evolution and Evaluation

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Details

Year2001

Typearticle

Published2001-03-01

VenueThe Marketing Review

ISSN-L1469-347X

Languageen

Citations67

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1362/1469347012569454

openalex_workW2029901995

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2012Carry-over effects in perceptions of educational value

2009An evaluation of artistic influences on marketing theory and practice