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Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930
5 references·0 citing·18 second hop
Turning Trade Marks into Brands: how Advertising Agencies Created Brands in the Global Market Place, 1900-1930 (2008)Turning Trade Marks into Brands: how Adve…Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–1939 (2005)Products, Firms and Consumpti…Brands and the Evolution of Multinationals in Alcoholic Beverages (2002)Brands and the Evolution of M…Advertising consumer goods in nineteenth‐centuary Britain: reinterpretations (2000)Advertising consumer goods in…Renewing Unilever: Transformation and Tradition (1986)Renewing Unilever: Transforma…JOSIAH WEDGWOOD: AN EIGHTEENTH-CENTURY ENTREPRENEUR IN SALESMANSHIP AND MARKETING TECHNIQUES (1960)JOSIAH WEDGWOOD: AN EIGHTEENT…The Affluent Society (1958)Satisfaction Guaranteed: The Making of the American Mass Market. (1991)Scale and Scope: The Dynamics of Industrial Capitalism (1991)Product differentiation and entry barriers: Mediterranean export firms in the American markets for olive oil prior to World War II (2010)Pure in body, pure in mind? A sociohistorical perspective on the marketisation of pure foods in great Britain (2019)Modern science, moral mothers, and mythical nature: a multimodal analysis of cod liver oil marketing in Sweden, 1920–1930 (2022)Josiah Wedgwood and Cost Accounting in the Industrial Revolution (1970)Consumerism and the industrial revolution∗ (1990)Why ‘the tourism industry’ is misleading as a generic expression: The case for the plural variation, ‘tourism industries’ (2007)A Review of Marketing Strategies from the European Chocolate Industry (2016)Beer, brewing, and business history (2016)The Whitbread Umbrella: A Structural Response to Shareholder Activism (2016)“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry (2009)Cadbury and the rise of the supermarket: innovation in marketing 1953–1975 (2017)Impact of government policy on entrepreneurship growth and development of small-scale business (2023)The politics of innovation: Why innovations need a godfather (2006)Foreign direct investment in high-risk environments: an historical perspective (2013)The Alternative Business History: Business in Emerging Markets (2017)
this work references cited by second hop

References

  • 1960JOSIAH WEDGWOOD: AN EIGHTEENTH-CENTURY ENTREPRENEUR IN SALESMANSHIP AND MARKETING TECHNIQUES101 cited
  • 2000Advertising consumer goods in nineteenth‐centuary Britain: reinterpretations91 cited
  • 1986Renewing Unilever: Transformation and Tradition87 cited
  • 2002Brands and the Evolution of Multinationals in Alcoholic Beverages63 cited
  • 2005Products, Firms and Consumption: Cadbury and the Development of Marketing, 1900–193944 cited

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