COMPETITIVIDADE NA INDÚSTRIA DO VESTUÁRIO: UMA AVALIAÇÃO A PARTIR DA PERSPECTIVA DAS REDES DE EMPRESAS AGLOMERADAS TERRITORIALMENTE

Abstract

The field of industrial organization involves the study of as the industry is organized and the reason. This organization takes place inside of a continuum , where on the one hand, there is possibility to turn vertical the process, through a hierarchic organization and, on the other one, to acquire the inputs in the market, in a demand and offer relationship. Alternative forms to this configuration have been discussed in literature, as it is the case of the firm networks. This article presents a work inside of this context that explores the idea that in a firm network there are strategic resources which make possible the creation of competitive advantage for its members. The knowledge transfer among the firms, the role of the institutions of industrial support and the existence of social relationships was taken as present strategic resources in a firm network of industrial district kind. The results of the empiric research carried with clothes manufacturer companies point to the hypotheses concerning the resources could be partially accepted, since the most present resource in the studied firm network is the institutions of industrial support and its services.

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