Book1987

Branding: A Key Marketing Tool

125 citations0/0 files storedPalgrave Macmillan UK eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marke

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 125 citations exist upstream.

Cited by

1996Tourism marketing images of industrial cities 2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES 2013Fame and fortune: a conceptual model of CEO brands 1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS 1999Managing Brand Portfolios: Why Leaders Do What They Do 1989The strategic implications of clarifying how marketers interpret “brands”2005Naming and branding: accountants and accountancy bodies in the British Empire and Commonwealth, 1853-2003 2005Managing Brand Portfolios: How Strategies Have Changed

Imported from OpenAlex (CC0) — nothing here is generated.