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Branding: A Key Marketing Tool
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Branding: A Key Marketing Tool (1987)Branding: A Key Marketing ToolA Personalized Self-image: Gender and Branding Practices Among Journalists (2019)A Personalized Self-image: Ge…THE PARADOX OF BRANDING AND COLLABORATION (2014)THE PARADOX OF BRANDING AND C…Brand equity in a tourism destination (2014)Brand equity in a tourism des…Fame and fortune: a conceptual model of CEO brands (2013)Fame and fortune: a conceptua…Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings (2009)Critical social marketing – T…The Institutional Vision of Community Colleges (2008)The Institutional Vision of C…The Institutional Vision of Historically Black Colleges and Universities (2007)The Institutional Vision of H…Online and Offline Corporate Brand Images: Do They Differ? 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(1956)Marketing management: analysis. planning. implementation and control (2000)Provenance associations as core values of place umbrella brands (2008)Image is everything (2014)Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management (2020)Advances in Consumer Research (2025)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Reputatie, Reputation, Réputation, Reputazione, Ruf: A cross-cultural Qualitative Analysis of Construct and Instrument Equivalence (2006)Rebranding in the banking industry following mergers and acquisitions (2008)How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption (2009)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Handbook of Qualitative Research (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)The Instruments of Place Branding: How is it Done? 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  • 1996Tourism marketing images of industrial cities389 cited
  • 2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES255 cited
  • 2013Fame and fortune: a conceptual model of CEO brands127 cited
  • 1992THE TWO WAYS IN WHICH RETAILERS CAN BE BRANDS109 cited
  • 2014Brand equity in a tourism destination108 cited
  • 1999Managing Brand Portfolios: Why Leaders Do What They Do82 cited
  • 1989The strategic implications of clarifying how marketers interpret “brands”67 cited
  • 2005Naming and branding: accountants and accountancy bodies in the British Empire and Commonwealth, 1853-200366 cited
  • 2005Managing Brand Portfolios: How Strategies Have Changed58 cited
  • 2007Online and Offline Corporate Brand Images: Do They Differ?53 cited
  • 2019A Personalized Self-image: Gender and Branding Practices Among Journalists51 cited
  • 2007The Institutional Vision of Historically Black Colleges and Universities45 cited
  • 2009Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings44 cited
  • 2014THE PARADOX OF BRANDING AND COLLABORATION37 cited

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  • 1989The Varying Nature of Brands as Assets35 cited
  • 2008The Institutional Vision of Community Colleges33 cited