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Online and Offline Corporate Brand Images: Do They Differ? · Study

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ArticleOnline and Offline Corporate Brand Images: Do They Differ?

Sharifah Faridah Syed Alwi2007

Article2007

Online and Offline Corporate Brand Images: Do They Differ?

Sharifah Faridah Syed Alwi · Rui Vinhas da Silva

53 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1990Comparative fit indexes in structural models.2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1980Feeling and thinking: Preferences need no inferences.1997Dimensions of Brand Personality 1904The Psychological Bulletin 2004E-S-QUAL

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2019Classifying online corporate reputation with machine learning: a study in the banking domain 2025Place, temporality, and wine identity: a visual analysis of winery website imagery in the Okanagan valley wine region

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Year2007

Typearticle

Published2007-12-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations53

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1550056

openalex_workW1991948632

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