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ArticleOnline corporate brand image, satisfaction and loyalty

Rui Vinhas da Silva2007

Article2007

Online corporate brand image, satisfaction and loyalty

Rui Vinhas da Silva · Sharifah Faridah Syed Alwi

112 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Corporate Identity and Reputation

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1990Comparative fit indexes in structural models.2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1996The Behavioral Consequences of Service Quality 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1997Dimensions of Brand Personality 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden

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Year2007

Typearticle

Published2007-12-14

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations112

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.bm.2550137

openalex_workW2014584348

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2017Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

2017Online corporate communications: website usability and content

2012The Impact of Brand Image Towards Loyalty with Satisfaction as A Mediator in McDonald’s