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Online and Offline Corporate Brand Images: Do They Differ?
16 references·3 citing·39 second hop
Online and Offline Corporate Brand Images: Do They Differ? (2007)Online and Offline Corporate Brand Images…Journal of Business Logistics (2018)Journal of Business LogisticsConsumer Trust in an Internet Store: A Cross-Cultural Validation (2006)Consumer Trust in an Internet…E-S-QUAL (2004)E-S-QUALeTailQ: dimensionalizing, measuring and predicting etail quality (2003)eTailQ: dimensionalizing, mea…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)Structural equation modeling …E-satisfaction: an initial examination (2000)E-satisfaction: an initial ex…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Consumer Reactions to Electronic Shopping on the World Wide Web (1996)Consumer Reactions to Electro…Managing Brand Equity (1991)Managing Brand EquityComparative fit indexes in structural models. (1990)Comparative fit indexes in st…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Confirmatory Factor Analysis (1983)Confirmatory Factor AnalysisFeeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…The Psychological Bulletin (1904)The Psychological BulletinPlace, temporality, and wine identity: a visual analysis of winery website imagery in the Okanagan valley wine region (2025)Place, temporality, and wine …Classifying online corporate reputation with machine learning: a study in the banking domain (2019)Classifying online corporate …The Power of Social Media and Its Infl uence on Corporate Reputation (2013)The Power of Social Media and…A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Significance tests and goodness of fit in the analysis of covariance structures. (1980)EQS : structural equations program manual (1989)The Commitment-Trust Theory of Relationship Marketing (1994)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)PLS-SEM: Indeed a Silver Bullet (2011)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Consumer e-shopping acceptance: Antecedents in a technology acceptance model (2008)An Updated and Streamlined Technology Readiness Index (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)In Search of Golden Rules: Comment on Hypothesis-Testing Approaches to Setting Cutoff Values for Fit Indexes and Dangers in Overgeneralizing Hu and Bentler's (1999) Findings (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Using PLS path modeling in new technology research: updated guidelines (2016)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)A Review and an Integration of Research on Job Burnout (1993)What's the difference? diversity constructs as separation, variety, or disparity in organizations (2007)The weirdest people in the world? (2010)Personalization versus Privacy: An Empirical Examination of the Online Consumer’s Dilemma (2005)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)
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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1990Comparative fit indexes in structural models.25,213 cited
  • 2000Structural equation modeling with AMOS: basic concepts, applications, and programming17,968 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1904The Psychological Bulletin4,187 cited
  • 2004E-S-QUAL3,962 cited
  • 1991Managing Brand Equity3,818 cited
  • 2018Journal of Business Logistics2,522 cited
  • 2003eTailQ: dimensionalizing, measuring and predicting etail quality2,295 cited
  • 2000E-satisfaction: an initial examination2,007 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2006Consumer Trust in an Internet Store: A Cross-Cultural Validation1,876 cited
  • 1996Consumer Reactions to Electronic Shopping on the World Wide Web1,603 cited
  • 1983Confirmatory Factor Analysis

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Cited by

  • 2019Classifying online corporate reputation with machine learning: a study in the banking domain50 cited
  • 2013The Power of Social Media and Its Infl uence on Corporate Reputation36 cited
  • 2025Place, temporality, and wine identity: a visual analysis of winery website imagery in the Okanagan valley wine region0 cited