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Place branding research: A cross-disciplinary agenda and the views of practitioners · Study

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ArticlePlace branding research: A cross-disciplinary agenda and the views of practitioners

Graham Hankinson2010

Article2010

Place branding research: A cross-disciplinary agenda and the views of practitioners

Graham Hankinson

143 citations·0/0 files stored·Place Branding and Public Diplomacy

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Diverse Aspects of Tourism Research European Cultural and National Identity Business, Innovation, and Economy

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References

2008Qualitative Data Analysis 1993Organizational culture and leadership 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1991Why we buy what we buy: A theory of consumption values 1995Building Strong Brands 1982Self-Concept in Consumer Behavior: A Critical Review 1991Managing brand equity : capitalizing on the value of a brand name.1990Consumer Evaluations of Brand Extensions

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2024Accelerating research processes with Scopus AI: A place branding case study

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Year2010

Typearticle

Published2010-11-01

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations143

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1057/pb.2010.29

openalex_workW2008994345

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