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Place branding research: A cross-disciplinary agenda and the views of practitioners
16 references·1 citing·37 second hop
Place branding research: A cross-disciplinary agenda and the views of practitioners (2010)Place branding research: A cross-discipli…Qualitative Data Analysis (2008)Qualitative Data AnalysisStrategic Brand Management (2007)Strategic Brand ManagementFrom city marketing to city branding: Towards a theoretical framework for developing city brands (2004)From city marketing to city b…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsOrganizational culture and leadership (1993)Organizational culture and le…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Image as a Factor in Tourism Development (1975)Image as a Factor in Tourism …Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Accelerating research processes with Scopus AI: A place branding case study (2024)Accelerating research process…The psychology of interpersonal relations. (1958)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A theory of human motivation. (1943)Motivation and Personality (1997)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Diffusion of Innovations 1 (2019)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer value: The next source for competitive advantage (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)How Many Interviews Are Enough? (2005)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The qualitative content analysis process (2008)
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  • 2024Accelerating research processes with Scopus AI: A place branding case study12 cited