Sustainable tourism : a marketing perspective

Abstract

Foreword Preface The context, the issues, a global over-view - Environment, tourism: a marketing perspective Global environmental issues International summary of tourism and environment: Northern Europe, Mediterranean and North America International summary of tourism and environment: East Asia & Pacific, Caribbean, Eastern Europe and Rest of the World Travel and tourism: the world's largest industry The environmental significance of holiday and leisure tourism Managing tourism for sustainability at specific destinations - Managing tourism: the local destination focus Managing tourism at local destinations: the public sector role Managing tourism at local destinations: the private sector role The marketing processes for sustainable tourism at destinations The issues and cases of good management practice in the main sectors of travel and tourism - The 'R' word guide to corporate action on sustainability Sustainability in the accommodation sector, with international illustrations Sustainability in visitor attractions sector Sustainability in the transport sector, with international illustrations Sustainability in the tour operator sector, with international illustrations International cases of good management practice for sustainability - Quicksilver Connections Ltd, Barrier Reef, Australia Kruger National Park, South Africa Edinburgh's Old Town, UK Anglian Water Services, Rutland Water, UK Ironbridge Gorge Museum, UK Epilogue - Positive visions for sustainable tourism Appendices - Select glossary of useful environment, tourism and marketing terms Environmental regulations, market mechanisms and self-regulatory codes of conduct influencing the tourism industry Select bibliography Index.

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