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Brand Personality and Brand Equity Research: Past Developments and Future Directions
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Brand Personality and Brand Equity Research: Past Developments and Future Directions (2014)Brand Personality and Brand Equity Resear…Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness (2021)Environmental Legitimacy Thro…Diversity of eco-innovations: Reflections from selected case studies (2010)Does it really pay to be green? Determinants and consequences of proactive environmental strategies (2010)Necessity as the mother of ‘green’ inventions: Institutional pressures and environmental innovations (2012)
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  • 2021Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness10 cited

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