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Brand Personality and Brand Equity Research: Past Developments and Future Directions · Study

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PreprintBrand Personality and Brand Equity Research: Past Developments and Future Directions

Anees Ahmad2014

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Preprintgreen2014

Brand Personality and Brand Equity Research: Past Developments and Future Directions

Anees Ahmad · Thyagaraj S. Kuthambalayan

18 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2021Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness

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Year2014

Typepreprint

Published2014-09-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations18

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW1587101560

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