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Anees Ahmad · Study

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Anees Ahmad

6 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0002-9541-1296

h-index6

i106

Citations201

Works here6

14

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24

Most cited in this library

Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits2015 · 82 citations
An empirical comparison of two brand personality scales: Evidence from India2017 · 41 citations
Understanding the Influence of Brand Personality on Consumer Behavior2014 · 34 citations
Brand Personality and Brand Equity Research: Past Developments and Future Directions2014 · 18 citations
EMPLOYEE EXPERIENCE MANAGEMENT AND ITS CRITICAL IMPACT ON THE SUSTAINABLE DEVELOPMENT OF AN ENTERPRISE-A SYSTEMATIC LITERATURE SURVEY WITH META-ANALYSIS2024 · 16 citations

Works

6 shown

EMPLOYEE EXPERIENCE MANAGEMENT AND ITS CRITICAL IMPACT ON THE SUSTAINABLE DEVELOPMENT OF AN ENTERPRISE-A SYSTEMATIC LITERATURE SURVEY WITH META-ANALYSIS

Journal of Sustainability Science and Management·2024·3 authors·Open access

16citations

An empirical comparison of two brand personality scales: Evidence from India

Journal of Retailing and Consumer Services·2017·2 authors

41citations

Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

Current World Environment·2015·1 author·Open access

82citations

Impact of Brand Personality on Brand Equity: The Role of Brand Trust, Brand Attachment, and Brand Commitment

Indian Journal of Marketing·2015·2 authors·Open access

10citations

Brand Personality and Brand Equity Research: Past Developments and Future Directions

SSRN Electronic Journal·2014·2 authors·preprint·Open access

18citations

Understanding the Influence of Brand Personality on Consumer Behavior

Journal of Advanced Management Science·2014·1 author

34citations