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An empirical comparison of two brand personality scales: Evidence from India · Study

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ArticleAn empirical comparison of two brand personality scales: Evidence from India

Anees Ahmad2017

Article2017

An empirical comparison of two brand personality scales: Evidence from India

Anees Ahmad · Thyagaraj S. Kuthambalayan

41 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Personality Traits and Psychology

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1992Alternative Ways of Assessing Model Fit 1988On the Evaluation of Structural Equation Models 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1994Testing Structural Equation Models.1997Dimensions of Brand Personality 1995Building Strong Brands 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

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2019The impact of source credible online reviews on purchase intention 2021Brand personality appeal in retailing: Comparing fashion- and grocery retailing 2024Impact of self‐esteem and self‐gifting on masstige purchase intentions 2021Revisiting Brand Personality Attributes 2019BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND 2023The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites

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Year2017

Typearticle

Published2017-01-23

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations41

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2017.01.006

openalex_workW2580944459

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