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An empirical comparison of two brand personality scales: Evidence from India
16 references·9 citing·34 second hop
An empirical comparison of two brand personality scales: Evidence from India (2017)An empirical comparison of two brand pers…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Information Technology Acceptance by Individual Professionals: A Model Comparison Approach* (2001)Information Technology Accept…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsTesting Structural Equation Models. (1994)Testing Structural Equation M…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Managing Brand Equity (1991)Managing Brand EquityOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Pattern and growth in personality (1961)Pattern and growth in persona…Some Necessary Conditions for Common-Factor Analysis (1954)Some Necessary Conditions for…Impact of self‐esteem and self‐gifting on masstige purchase intentions (2024)Impact of self‐esteem and sel…Understanding customer attitude toward advergames: an extended TAM approach (2023)Understanding customer attitu…The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites (2023)The influence of brand person…Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust (2022)Analysis of the Impact of Air…Revisiting Brand Personality Attributes (2021)Revisiting Brand Personality …Brand personality appeal in retailing: Comparing fashion- and grocery retailing (2021)Brand personality appeal in r…The impact of source credible online reviews on purchase intention (2019)The impact of source credible…BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND (2019)BRAND LOYALTY DETERMINANTS IN…“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries” (2019)“How brand personality can as…Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1994Testing Structural Equation Models.14,120 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
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  • 1954Some Necessary Conditions for Common-Factor Analysis1,695 cited
  • 2001Information Technology Acceptance by Individual Professionals: A Model Comparison Approach*

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  • 2019The impact of source credible online reviews on purchase intention196 cited
  • 2021Brand personality appeal in retailing: Comparing fashion- and grocery retailing26 cited
  • 2024Impact of self‐esteem and self‐gifting on masstige purchase intentions21 cited
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  • 2019BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND16 cited
  • 2023The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites13 cited
  • 2019“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”12 cited
  • 2023Understanding customer attitude toward advergames: an extended TAM approach11 cited
  • 2022Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust11 cited