Cities, electronic commerce, and local policies

Abstract

This chapter analyses options that regional intermediary actors in the field of electronic commerce — focussing on the business-to-business sector — have at hand or use to promote electronic commerce. Empirically the situation is examined in three different regions of the state of North Rhine Westphalia in the west of Germany (Aachen, Dortmund and Bielefeld) and three regions in the southern state of Baden-Württemberg (Ost-Württemberg, Karlsruhe and Mannheim). Specific supportive strategies are analysed in detail in these regions on the basis of extensive questioning and secondary analyses. Experts from institutions for the promotion of the economy, from chambers of commerce as well as chambers of artisans on the one hand and selected managers responsible for decision making within enterprises of the goods production and information economy on the other hand are in the centre of attention. A result of this analysis has been the development of a typology which allows us to distinguish between different types of activities and promotion strategies. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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