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Part I. Introduction and Theory: 1. Consuming the Washington consensus 2. Theoretical framework: the top-down and bottom-up sources of public opinion Part II. Mass Beliefs about Market Policies in Latin America: 3. The economic consequences and elite rhetoric of market reform in Latin America 4. Are Latin Americans neoliberals? 5. Are the poor neoliberals? Part III. Mass Support for Reform in Brazil: 6. The economic consequences and elite rhetoric of market reform in Brazil 7. How many Brazilians support market reforms? 8. Which Brazilians support market reforms? Part IV. Conclusion: 9. The politics of consumismo in Latin America.
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