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Doing Research Projects in Marketing, Management and Consumer Research
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  • 2011Consumer perspectives of cultural branding: The case of Burberry in Taiwan17 cited
  • 2012A Study of How Small and Medium-sized Enterprise Tailors Utilize e-Commerce, Social Media, and New 3D Technological Practices10 cited
  • 2010

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Art, ideology, and introspection
10 cited
  • 2008A Fateful Triangle? Tales of Art, Commerce, and Science from the Irish Advertising Field10 cited
  • 2017Cause-Brand Community: Toward Consumer Citizenship10 cited