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ArticleCustomer Lifetime Value Models for Decision Support

Saharon Rosset2003

Article2003

Customer Lifetime Value Models for Decision Support

Saharon Rosset · Einat Neuman · Uri Eick · Nurit Vatnik

108 citations·0/0 files stored·Data Mining and Knowledge Discovery

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models

Cited by

2010Employee churn prediction 2019Predicting customer value per product: From RFM to RFM/P 2012CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns 2015Including high-cardinality attributes in predictive models: A case study in churn prediction in the energy sector 2016An Engagement-Based Customer Lifetime Value System for E-commerce 2009A model for predicting customer value from perspectives of product attractiveness and marketing strategy 2015Making Digital Freemium Business Models a Success: Predicting Customers’ Lifetime Value via Initial Purchase Information 2013A Hybrid Churn Prediction Model in Mobile Telecommunication Industry

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Year2003

Typearticle

Published2003-07-01

VenueData Mining and Knowledge Discovery

ISSN-L1384-5810

Languageen

Citations108

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1023/a:1024036305874

openalex_workW1588664955

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