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Predicting customer value per product: From RFM to RFM/P · Study

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ArticlePredicting customer value per product: From RFM to RFM/P

Rodrigo Heldt2019

Article2019

Predicting customer value per product: From RFM to RFM/P

Rodrigo Heldt · Cleo Schmitt Silveira · Fernando Bins Luce

92 citations·0/0 files stored·Journal of Business Research

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

2003Evolving to a New Dominant Logic for Marketing 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 2016Creating Enduring Customer Value 2006Modeling Customer Lifetime Value 2000Supply Chain Management and Advanced Planning: Concepts, Models, Software, and Case Studies 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis 2006The Path to Customer Centricity 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy

Cited by

2023New RFM-D classification model for improving customer analysis and response prediction 2024A framework to improve churn prediction performance in retail banking 2021User Value Identification Based on Improved RFM Model and K‐Means++ Algorithm for Complex Data Analysis 2023An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry 2021An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

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2017Marketing Models for the Customer-Centric Firmchapter · 8 shared references 2016Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activityarticle · 7 shared references 2022A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligencearticle · 7 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 6 shared references 2007Customer Value Management: An Overview and Research Agendaarticle · 6 shared references 2013A marketing view of the customer value: Customer lifetime value and customer equityarticle · 6 shared references

Details

Year2019

Typearticle

Published2019-11-18

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations92

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.jbusres.2019.05.001

openalex_workW2987205502

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2022

A New 360° Framework to Predict Customer Lifetime Value for Multi-Category E-Commerce Companies Using a Multi-Output Deep Neural Network and Explainable Artificial Intelligence

2022Two-dimensional analysis of customer behavior in traditional and electronic banking

2021RFID: A Fuzzy Linguistic Model to Manage Customers from the Perspective of Their Interactions with the Contact Center